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Melina Panetta

Stop renting your credibility


My client lost her job in a restructure.

She had been earning a $410K salary as the VP of Supply Chain, and now it was all gone.

At first, she was lost. She didn't know what to do next or who she was without the title. Then she finally faced the big question:

"I've been doing this for over 20 years. Now what?"

With experience of vendor negotiations, she was an expert in crisis management and global logistics. She’d kept a $2B supply chain running through a pandemic. When the corporate badge went away, she felt like all of her skills and experience disappeared too.

I pointed out to her when we started working together that none of her expertise vanished when the title did. 18 months later, she was a COO advisor for four companies.

She now makes $480K working 38 hours a week.

I asked her how she felt.

She said, "I'm so much happier. Why didn't I do this sooner?"

If you're a senior leader wondering what happens if the title goes away, this one's for you.

It’s time to distinguish between the skills your employer rents from you, and those you actually own.

What corporate can’t give you

The job title opened doors.

The company logo carried weight. and

The budget gave you authority and influence.

That’s true, but let’s consider what corporate could never give you: the skills you developed yourself.

  • Your instinct under pressure.
  • Your ability to read a room.
  • Pattern recognition from solving complex problems day in day out.

This was all you.

Corporate gave you a platform, and you brought the expertise that made it work.If you lose the job like my client did, the platform disappears. But your talent? That doesn't expire. Most senior leaders spend decades thinking their value comes from the logo on their business card.

When it ends, they think: "Who am I without this title?"

The real question is: "What did I bring to that title that made it work so well?"

Uniquely you

You’ve built up many skills over the years. Like knowing how to manage budgets that could fund entire startups, and being able to make decisions with incomplete information.

You got good at negotiating with vendors, stakeholders, and executives who all wanted different things.

In your role as an employee, this is called "corporate experience." Now it’s time to see these abilities as your assets. The skills that made you valuable to the company are the same that will be the foundation of your next chapter.

You just have to redirect them.

When my client finally made the change, she stopped introducing herself as the "former VP of Supply Chain at XYZ Company."

She started saying, "I help mid-sized businesses build resilient supply chains that don't break under pressure."

Suddenly, people weren't asking about her title, they were asking how soon she could start.

Make your move

Leaving the corporate world means taking what you already know and applying it on your terms.

Many think they need a completely new skill set to succeed as an independent consultant.

Really, they just need to reframe the skills they already have.

If you've been managing teams, you know how to lead. If you've been closing deals, you know how to sell. Solving problems for a Fortune 500 company is a unique skill you can harness in your new venture.

The difference is that now you get to choose who you work with, which projects you take on, and what your time is worth.

My client had the ability, she just needed permission to trust what she already knew.

Once she gave herself that permission, she went from wondering what she'd do next to having companies competing for her time.

Three quick questions

→ If the title disappeared tomorrow, what would still be true about what you're capable of?

→ What would clients pay you for, even without the company name attached?

→ What have you been building for the last 20 years that no restructuring could touch?

The answer to those questions is bigger than you think.

The sooner you see it, the sooner you stop renting your credibility from someone else.

Let me know what comes up for you.

Melina

Curious? Visit my website here.

113 Cherry St. #92768, Seattle, WA 98104
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Melina Panetta

I help senior leaders turn 20+ years of corporate expertise into a premium advisory business, without blowing up what they’ve built.

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